Accessibility and User Experience are incredibly significant, not just for users, but for your business as well.
UX design is a multidisciplinary field, and UX designers have backgrounds in visual design, programming, psychology, and interaction design.
While specific SEO strategies like keyword-optimized content are vital, it is also necessary to include accessibility and universal design as a part of that strategy.
For today's small businesses and startups, it's compulsory to have a website to create an online presence and to have one designed that is modern and functional.
With Google prioritizing user experience and usability, Marketing UX is no more an option. It is now a norm.
The importance of a good UI and UX is no longer up for debate.