Thanks for your interest in writing for the Rise blog. Our blog is a thought leader in web design, development and digital-marketing topics. This means that we give our readers high-quality insights and actionable advice that they can’t find anywhere else on the web. To write for us, your guest post has to be bursting with information, but also be easy to read for people of all ages. In short, it needs to be top-notch.
We give priority to guest posts that succeed in breaking down next-level design, development and marketing topics and make them easy to implement for our readers.
Topics We’re Looking for
We publish blog posts on the following topics:
- User experience (UX)
- User interface (UI)
- User-centered design
- Information hierarchy
- Working in teams (Onsite and remote)
- User testing/Quality assurance
- Working in teams (Onsite and remote)
- SEO (On- and off-page)
- Conversion rate optimization (CRO)
- Email marketing
- Social-media marketing (LinkedIn, Facebook, Instagram, Twitter)
- Influencer marketing
- Search engine marketing (Google Ads)
Tone of Voice
How we address our audience is crucial because it affects readability and comprehension. To that end, our tone of voice is:
- Serious, yet not humorless - We’re passionate about writing about topics in a highly informative way for our readers, but, occasionally, we like to lighten things up with some humor–so long as it’s not contrived.
- Casual and conversational, yet not too informal - We want to be as accessible and approachable as possible to our audience, which is why we write the way people speak in casual conversation. At the same time, we maintain a level of formality to educate our audience.
- Respectful, yet unafraid of irreverence - We treat our topics with great respect because we seek to give actionable tips and advice to our readers. However, where appropriate, we’re happy to break things up with a bit of irreverence.
- Enthusiastic, yet also fact-based - We’re excited to bring our readers insights they can’t find anywhere else, and this enthusiasm is reflected in our writing. Of course, we like to balance that with being practical, so our readers also get matter-of-fact information.
Grammar and Punctuation
We have a few rules of good writing on our blog. Following them will make our editor very happy. :)
- American, not British, spelling - For example, honor instead of honour and analyze instead of analyse.
- Active voice - The active voice makes reading more engaging and comprehension clearer. For example, “I launched that SEO campaign” instead of “That SEO campaign was launched by me.” Active voice means that the subject of the sentence is actively and directly doing the action instead of having the action done to him, her or it.
- Punctuation and quotation marks - Punctuation must always be placed inside of quotation marks. For example: “Heatmaps help us understand user behavior better.”
- Acronyms and abbreviations - The first time you want to use an acronym or an abbreviation, spell it out in its entirety instead. Then, use the acronym or abbreviation going forward.
- Dashes and hyphens - Use the em dash (—) to separate parenthetical elements in sentences; the en dash (–) to signify ranges or related entities; and hyphens (-) to form compound adjectives (cloud-computing, one-dimensional, etc.).
- Exclamation marks - Use exclamation marks sparingly.
Please submit your draft to us in a new Google Doc and follow these formatting requirements for enhanced readability and legibility:
- Headlines - Break up or chunk your copy into numerous sections with headlines and subheadings. The headline should be formatted as the Title while subheadings should be H2 for sections and H3 for subsections. All headlines and subheadings should be in title case.
- Paragraphs - Paragraphs should be relatively short–no more than five sentences maximum.
- Sentences - Sentences should be complete thoughts, not run-on or fragmented, and properly punctuated.
- Bulleted and numbered lists - Whenever possible, feel free to bullet- or number-list items instead of writing them in a sentence. This helps readers pick out the most important information more easily.
- Images - Each section needs to have exactly one image.
You’re almost ready to submit your draft to us. We couldn’t be more excited! There are just a few, final things you need to know and do:
Source images from stock-photo websites only - This is crucial: To avoid any copyright issues, take your images from any of these free stock-photo websites.
Screenshots - Sometimes, you can’t rely on a stock photo. For example, you might need to take a screenshot of a webpage to demonstrate a point you’re explaining. If you do this, take the screenshot from the appropriate webpage and include accreditation in the form of a caption underneath your screenshot, with a link going back to the webpage.
Internal and external links - Include both internal (to Rise.co content) and external links to illustrate points that you’re making in your guest post, but don’t overdo it.
Author bio - At the bottom of your guest post, include a short bio of yourself with a relevant backlink. You will also need to provide a headshot image for us.
Submit Your Article
Once you’ve ensured your article is up to our standards, you may submit it to us by filling out the Rise Article Submission Form.