It’s no surprise that Google, the top search engine in the world, becomes smarter by the day, striving to provide the most value and best experience to its users.
One of the newer features that Google has released is known as the answer box. This feature provides instant answers to the searches directly on the search engine results pages (SERPs) and can help drive a significant amount of organic traffic to your website. Let’s talk more about what this is and how to optimize your website for Google Answer Box.
Understand How Google Answer Box Works
The first thing that you will have to do is to understand these answer boxes. A few years ago Google started using these answer boxes to provide quick answers to the users. So if you are not familiar with these answer boxes, then must try to know about these boxes. Following is some basic information about these answer boxes.
What Is An Answer Box and Why is it Important?
Sometimes you search for an answer on Google. To improve this experience, Google created the answer box which provides a small synopsis with a single word or single line answer to your question. This functionality is important because it will help you stand out from other search results. If you optimize Google answer box and win on a few search queries, then you will get huge traffic from those queries.
The Knowledge Graph
The Google Knowledge Graph is a knowledge base used by Google and its services to better the search engine results with information gathered from different sources. The information is presented in an infobox next to the search results.
Tips To Optimize Google Answer Box
These tips are the basic ones when it comes to optimizing your website for the Google Answer Box. Implementing these tricks will help you win many answer boxes and it will improve the ratio of the organic traffic to your website from the Google search engine.
1. Check the Previous Answers
The first thing that you will want to do is check the previous answer to your question. Search your question and check what answer Google provides and from which source.
2. Write Content in More Depth
This gives you an idea of what Google is ranking for this particular question. Use this as a starting point, and develop content that is more in-depth and comprehensive than what you’re currently seeing. This is the best way to optimize Google answer box.
3. Attract Visitors with Titles
If you face issues in winning answer boxes, you can optimize Google answer box to get close to the search results. If you have a good Meta description and titles, this will help you attract visitors more easily. And it will also send more traffic to your website organically.
4. Pay Attention to the Markup
While writing content for a post, try to use the proper markup. Check Google’s guidelines for the markup. Structured data should be in your post to optimize Google answer box for a particular question. Rather than writing the main content in paragraphs, try to structure it and serve it through tables and other visual mediums. This will help you get ranked more easily for the Google answer boxes.
5. Add a FAQ Section to Your Posts
You will want to add frequently asked questions to your posts. This is a great way to win the Google answer box.
6. Dedicate a Section for the Answer Box
Try to dedicate a separate section for the answer box content in your post. This is the best way to attract Google search engine crawlers and show your website content in the Google answer box. You will have to write down the answer somewhere as a paragraph, FAQ or bullet point.
You can see that there are many ways to optimize your content to rank for the Google answer box. These tips are organic strategies that will work for your website, but remember it takes time and consistency to achieve the desired outcome.
The opinions expressed here by Guest Contributors are their own, not those of Rise Marketing.