10 Essential SEO Tools for 2022 — Rise Marketing

You’ll need the right tools in your arsenal for a successful SEO campaign. SEO software and browser extensions make website and content optimization easier than ever. With the right tools at your disposal, you can keep an eye on search rankings and keyword performance, allowing you to make business-critical changes in moments.

Whether you’re a casual blogger or business owner, SEO should be at the heart of your online operation. SEO tools make identifying opportunities easy while allowing you to take charge of link-building strategies. Having access to the right insights will allow you to drive organic traffic to the right pages.

Is your current arsenal lacking? If so, it’s time to invest in new tools. Read on for 10 of the best SEO tools you should use in 2022.

1. Serpstat

As far as SEO tools go, Serpstat is a solid all-rounder. You can deploy this user-friendly tool effectively across your SEO and PPC efforts. Used correctly, it can also take your content marketing to the next level.

All the standard features you’d expect are here. You can quickly identify keywords for your PPC and SEO campaigns and gather insights into how valuable those keywords are. Need some help finding keyword variations? Serpstat will provide useful search suggestions and ideas for long-tail keyword terms.

With Serpstat, you can also boost your market reach by easily accessing international data, allowing you to target untapped regions and non-native audiences. Furthermore, you’ll have no trouble keeping up with the latest keyword trends. Although this is a paid tool, several tiers are available, making it a budget-friendly option.

2. Sitechecker

Sitechecker might look simple at first glance, but don’t let its stripped-back interface fool you. This is a powerful SEO tool that will help you master organic search. Furthermore, you can use Sitechecker to stay updated on all technical issues and on-page ranking factors.

In short, Sitechecker is one of the most user-friendly SEO tools out there. You can inspect a single page or conduct site-wide audits with relatively little effort. This tool also supports integration with Google Analytics, making accessing all your essential data easy.

Tracking the performance of your most important keywords is simple. Sitechecker will also keep an eye on the technical side of your website, alerting you to any issues if and when they arise. Although you can access some features for free, you’ll have to invest in a paid plan to utilize this tool fully. However, several plan options are available, making Sitechecker a very affordable option.

3. Morningscore

If you’re looking for an SEO tool that will redefine your workflows, Morningscore is worth considering. In addition to an array of standard SEO features, there are in-depth insights to help you prioritize your projects. This tool also scores top marks for usability, with a streamlined interface that makes quick work of essential tasks.

Although Morningscore can be used with smaller campaigns, it’s ideal for businesses. Digital marketers can use this tool to determine a project’s scope. It also allows you to conduct exhaustive SEO audits without overloading findings with extra data you don’t need.

Looking for something that can help with link-building strategies? Morningscore integrates with other tools to bring you the best backlink data. A backlink checker feature means newly established links get crawled more quickly.

4. SEObility

Sometimes, simplicity is the way to go. If you want a user-friendly SEO tool that provides instant insights, seobility is just such an application.

SEObility provides detailed suggestions on how to improve your optimization efforts. A keyword checker will tell you how well your chosen keywords work. There’s also a handy comparison tool and a streamlined ranking check feature.

A free plan is available, although you’ll be limited to the number of pages you can crawl and keywords you can analyze. If you want to start putting this tool to work, it’s worth upgrading to a premium plan.

5. Ahrefs

Ahrefs has always been one of the best SEO tools on the market. It’s popular with small businesses and global enterprises alike. If you’re looking to conduct backlink analysis, the Ahrefs Site Explorer feature is second to none. The Content Explorer tool is also great if you need inspiration for new content.

Keyword Explore 2.0 is arguably the most valuable tool available. This tool can search keyword volume in any country and review position history. It can also be used to determine difficulty level and identify alternative keywords if you’re looking to target something particularly competitive.

With so many innovative features, just about every online enterprise can benefit from Ahrefs. Whether you’re looking to optimize a blog or overhaul an eCommerce site, Ahrefs can help you deliver.

6. Advanced Web Ranking

Advanced Web Ranking has been around since 2002. When it comes to keyword research, few tools can compare to the level of functionality offered here.

This tool is ideal for tracking regional results. You can hone in on country or city-specific results or see how well keywords rank on individual search engines. Advanced Web Ranking also lets you see how well keywords perform on different device types. This feature is priceless because there are more than 4.3 billion active mobile users worldwide.

Advanced Web Tracking also makes quick work of competitor analysis. As well as highlighting how well you’re doing, you’ll also benefit from valuable insights and suggestions on improving your campaign. SEO agencies and professionals can utilize this tool. Need to deliver an in-depth report to a client? A white label reporting tool will produce a tailored document in moments.

7. Mangools

Mangools is one of the more affordable SEO applications around. With its streamlined interface and user-friendly tools, even a novice will have no trouble putting Mangools to good use.

The real standouts are the competitor analysis and keyword research features. You can quickly identify which keywords the competition is using and delve into their backlink strategy. Need more convincing? Mangools comes with a helpful browser extension perfect for low-impact monitoring as you work.

8. Semrush

Searching for ranking insights? Semrush has got you covered. Semrush has been around for many years and remains one of the most popular SEO applications around. This tool can determine your current ranking performance, monitor changes, and identify new ranking opportunities.

Competitor analysis is also supported here. You can keep things simple and opt for instant comparisons against other domains. Alternatively, you can target specific metrics to generate detailed reports against competitor websites. Beginners can dive right in with Semrush, but there are plenty of advanced features for SEO professionals to take advantage of.

9. Pitchbox

Pitchbox is something of an outlier compared to other applications in this list. While not strictly an SEO tool, it can be used alongside other software to improve link-building strategies and outreach.

With Pitchbox, you simply enter a few relevant keywords related to your blog or website. Next, you’ll be given a massive list of prospective clients and partners worth connecting with. Although focused largely on networking, Pitchbox does come with a few handy SEO tools. The most useful of these is a link monitoring feature.

10. Moz Pro

Moz Pro is another longtime staple in SEO management, but this multifaceted software continues to dominate the market. Worried about algorithm changes impacting your efforts? With Moz Pro, these concerns don’t have to hold you back. This software constantly adapts to changes, meaning you can also be confident in your findings.

There are multiple keyword research tools to make site auditing simple. If there are gaps in your knowledge, Moz Pro has countless guides for reference. As with Mangools, Moz Pro also offers a toolbar extension. Once downloaded and enabled, it will provide you with a steady stream of insights into all website metrics.

Take Charge of Your SEO Today

Search engine optimization can be a minefield if you don’t have the right tools in your repertoire. Thankfully, it’s never been easier to arm yourself with SEO software and browser extensions. If you’re looking to take keyword research to the next level or keep up with the competition, any of the above tools are worth investigating.

However, it’s worth leveraging multiple applications to your advantage for the best results. If you struggle to keep up with competitive keywords, use one or more of these tools to help you identify short and long-tail keywords.

Ultimately, you’ll need to ensure the tools you use continue functioning. Perform an audit at least once every few months to ensure they deliver the level of support you need.

The opinions expressed here by Guest Contributors are their own, not those of Rise Marketing.

Dylan Thebault
Guest Contributor

Dylan is an SEO Executive at Digital Funnel, an SEO agency based in Ireland.

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