When producing consumer electronics, your end users are the only people who matter. These are the folks who buy, use and tell others to buy your products if they’re convinced of their quality. You want your customers not only to buy your electronics; you want them to actively sing the praises of your brand to anyone who’ll listen.
To succeed, you have to know your customers inside and out. You have to know what they’re looking for in electronics and how your products can go beyond a great user experience to actually delight them. You also have to communicate these benefits clearly across all of your marketing campaigns and channels to make a connection with your audience. That’s what Rise helps you achieve.
To develop buzz and interest about your electronics, you need on-point branding that communicates its value. This will grow your products’ unique brand identity in the minds of your target audience and beyond. Our branding experts use online and offline strategies to cement your products’ value in the marketplace.
To receive the attention your magnificent consumer electronics deserve, journalists have to be exposed to your products. Our electronics marketing consultants reach deep into our numerous media contacts to set up in-person meetings with members of the media. This way, your electronics get the coverage that helps your brand grow.
There’s nothing like industry events to facilitate tangible moments where industry influencers can get their hands on your electronics and use them. Our electronics marketing professionals have access to a multitude of consumer electronics shows where we get your products to whom it matters most: influencers, bloggers, end users and consumers.
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Our online visibility has increased by 50% year over year since 2016, thanks to Rise’s expertise. Their team is always available and collaborates fluidly with internal staff.Megan Heinen Director of Marketing, Home Care Assistance The #1 fastest growing company in the $100B in-home care industry