Whether you’re a distributor, manufacturer or in logistics, you want satisfied customers because those become repeat customers who are so integral to your success. The problem with many in the industrial sector is that they fail to see industrial marketing as a crucial prerequisite to achieving the biggest goal: happy customers. At Rise, we understand that those customers won’t just come to you.
Today’s industrial advertising should go beyond merely marketing your products or services to your customers and hoping that that’s enough to get them to keep buying from you. Our take on industrial marketing is knowing your customer base intimately, solving their problems, and clearly communicating this value to your customers to keep them happy and coming back to you.
We want you to understand precisely to whom you’re selling, so you can sell with greater success than ever. That’s why our industrial marketing experts develop buyer personas that highlight core behaviors and characteristics of your key demographics. Once we know this information, we can market to them with greater effectiveness than ever, and you can sell to them with more ROI than ever before.
Your website is your single-biggest selling tool, so it has to be user-friendly and attract traffic and leads 24/7. Our website engineers design, develop and optimize your website to be your best salesperson that never sleeps. Then, we plan and deploy inbound-traffic strategies like SEO, search marketing, content marketing, and social campaigns to ensure that your target audience finds you with ease.
Once traffic arrives on your website as leads, that’s when the real action begins. Our industrial marketing specialists work fast to move your leads down the sales funnel at each stage, taking care to nurture them along numerous mini-conversions until they buy. We use the most sophisticated web analytics and constant A/B testing to always optimize your conversion rate for more revenue.
Great industrial marketing will identify your target audience and clearly communicate your brand’s value to them. Get in touch with us to learn how we can make this happen for you.Let’s Chat