The Impact of Artificial Intelligence on Design — Rise Marketing

If you have been anywhere on the internet recently, you should be familiar with artificial intelligence or AI.

AI has been a hot topic as of late. This is because AI is no longer a far-future concept. It’s now around us everywhere, whether it’s helping you drive, grocery shop, or with your healthcare.

The design world is no exception.

With the rise of AI art generators, AI video editors, AR, VR, and other tools, there has been a lot of ongoing discussion about AI’s positive and negative impact on design. Let’s dive in to find out more.

What Are The Positive Impacts of AI on Design?

An easier way to bring your idea to life

Generating creative outputs such as book covers, mascot designs, banners, or logos can be done in a few clicks with AI. An example is DALL-E 2, an image generation tool that provides an image based on your input description and design style.

Another example is Google’s AutoDraw, which automatically turns your simple sketches into polished images. AI is a lifesaver if you need a reference or a starting point for your designs.

Faster video editing

Aside from generating designs, there are also tons of AI tools that can help with editing. One example is Unscreen, which automatically removes the background in a video instead of a designer doing it manually, pixel by pixel.

Another example is Descript, where you can use templates to edit the layout of the video, add visual elements, or add stock voiceover to the video. Using such tools, designers can save a great deal of time and resources.

Easier image editing and enhancement

AI can simplify the process of enhancing photos. You can use them to color-correct images or turn a pixelated and blurry photo into a sharper and high-quality one. Tools such as or Remini automatically enhance your pictures with just a few clicks.

What Are The Negative Impacts of AI on Design?


While AI has improved over the years, its limitations remain. For example, photo editing tools can mistakenly cut out parts or create wrong proportions if the AI doesn’t recognize the image properly. AI art generators, in particular, struggle with accurately drawing hands and fingers due to their complex shape.

AI algorithms are also limited to what they are trained on, so if their data is incomplete or biased, it can lead to inaccurate designs. AI also has to rely on prompts a user provides, as they cannot create content independently.

Lack of originality

This is one of the most debated topics regarding AI, especially for art generators. After all, AI generates content based on existing images on the internet, with some of those images not publicly available.

While AI won’t produce an exact copy of someone’s work, they use multiple existing art as a data point to create one image. The ethics surrounding it and whether AI art is stolen or can be considered original is a significant issue.

Lack of human touch

Even with all the advancements in AI, the technology still significantly lacks the human component, so some of the content produced can still feel robotic and stiff. For example, there are tons of AI-edited images online where a person’s face is unrealistically smoothed over.

AI might also not get the nuances or subtleties you want in a design, as AI tends to think analytically rather than creatively.

Wrapping Up

AI has significantly improved design processes and workflow, which is a welcome change in the industry. However, there is also a great fear plaguing designers. The question top of mind is whether or not AI can replace their jobs.

The answer to that is a resounding no.

While AI is useful for menial and time-consuming designing tasks such as removing backgrounds, cleaning up images, automatically adding video captions, etc., it still can’t replace a human’s creativity and critical thinking.

Designers should look at AI as an opportunity. It’s not a threat to livelihood; it’s merely a tool that can help aid you in your design process and give you more time to create!

The opinions expressed here by Guest Contributors are their own, not those of Rise Marketing.

Pristina Roxas
Guest Contributor

Pristina is an Outreach Specialist at BrandCrowd, an online logo maker site. Outside work, she loves playing video games, traveling, and expanding her knowledge through reading.

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