The Advanced Guide to SEO — Rise Marketing

Keeping up with Google’s algorithm is vital to SEO professionals and web administrators as they strive to provide users with the best experience.

Google updates its algorithm regularly; that’s why you must update your SEO strategies to remain competitive. The key to driving business growth, boosting traffic, and generating more conversions is taking your organic search strategy to the next level.

The best way to gain an advantage over your competitors is to learn (and implement!) advanced SEO techniques. SEO techniques like these will increase your website’s search engine rankings, traffic numbers, and return on investment.

We’ll explore some best practices that can help boost your website’s performance.

Advanced SEO Strategies for Better SERP Ranking

The following methods will help you rank better on search engines and stand apart from your competitors.

Design Mobile Friendly Website and Content

Mobile-first indexing has been Google’s priority for a while now. Are you also focusing on mobile optimization as a component of your business or marketing plan? Google’s mobile-first approach means your site must perform well in organic searches on smartphones and tablets. That is not to say you should stop optimizing your desktop site for search engines!

Your ultimate objective is to achieve a balance between content and site design. Optimizing your website’s content to rank higher is essential for mobile-first indexing. Make the mobile experience more enjoyable by selecting mobile-friendly content formats and responsive designs that make navigation easier.

The mobile-first indexing process requires a balanced mix of mobile-optimized content and mobile-ready design.

Create SEO-friendly Landing Pages for Products and Services

This is one of the most useful eCommerce SEO tips. Building SEO-optimized landing pages is an excellent way to generate leads on your business website.

The purpose of landing pages is to focus on a specific topic. Various software and tools are available online that can assist you in creating these pages, such as HubSpot and Leadpages. Additionally, you can use your top-performing posts as landing pages, telling your visitors what to do next with clear calls to action (CTAs).

Update the Existing Content

Site owners are always eager to update their sites and provide new content to users, but have you ever considered updating old content by adding new information and keywords? Underperforming or outdated content on your website is likely to hinder your search engine optimization efforts. If you concentrate on improving existing content, you can achieve a quick win in SEO that will boost the ranking.

There are several techniques you can use to update your existing content. Keyword optimization is always a good place to start, but you should also update your content’s media, such as images, videos, etc. Remove outdated content like stats, trends, or figures that are of no value to the users.

Enhance SERP Visibility with Schema Markup

Schema markup is an advanced SEO technique to improve the on-page SEO of a site. You can use it to improve how search engines read and display the content of your web pages.

Schema markups help search engines determine what your site is about by identifying articles, events, and reviews. You can use tools such as Google’s Structured Data Markup Helper to format data and add it to your website. These steps can enhance your website’s visibility on the search results page and your click-through rate.

Utilize Core Web Vitals

The most important metrics for any website are loading speed, user interaction, and visual stability. All three make up Core Web Vitals. With these vitals, you can improve your website’s visibility in browsers and ranking, and your audience can browse your page without hassle.

Google’s Core Web Vitals provide developers and web admins with standardized metrics on how users interact with a web page. Google Search Console includes the Core Web Vitals report based on the Chrome User Experience report.

Make Your Website Featured Snippet-Optimized

Almost every question searched on Google is displayed as a featured snippet. You can increase traffic to your site by optimizing pages that are already ranking on Google’s first page. Determine which keywords rank on your site’s first page of search results. To determine your first page rankings, you can use a keyword tracking tool such as Moz, SEMRush, or Ahrefs.

Here are some tips to Optimize for Feature snippets:

  • It’s essential to provide concise answers to each question.
  • Provide factual information and organize your thoughts well.
  • A single article should give answers to many related questions.
  • Make sure that your questions are well organized.
  • Use images that will catch the viewer’s attention.

Use Guest Posting to Generate Backlinks

For SEO, backlinks represent “votes of confidence” from one website to another. Links to your website indicate to search engines that other websites have endorsed your content. Your content is more likely to rank high on SERPs if you have backlinks.

Guest Posting is one of the ways for you to build backlinks for your website. Getting links from high-traffic websites helps you generate targeted traffic and boost your authority and credibility. Guests who post on your site receive contextual links, considered the most valuable links.

Include relevant links to your site’s content within your article to facilitate understanding.

Final Thoughts

As SEO becomes more competitive, it’s essential that you stay on top of the latest methods of application. If your search engine rankings are low, it’s time to step up your game. By using these advanced SEO strategies, you’ll be able to take your site’s SEO to the next level, boost search engine rankings and attract more visitors.

The opinions expressed here by Guest Contributors are their own, not those of Rise Marketing.

Lisa Chandler
Guest Contributor

She writes, she sings, and she loves cats.

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