All credit unions are only as strong as their members and as successful as their ability to generate more applications. With stiff competition from better-funded banks for the same target audience, your credit union has to persuade your key demographics with relevant messaging and outreach campaigns. You offer the same services as many bigger banks, and you should benefit from that.
Since you’re not a for-profit institution like a bank is, credit union members have profits of the cooperative passed on to them instead of being treated only as customers. This is a crucial difference that needs to be highlighted as your number one selling point. At Rise, we make sure that all of your leads clearly understand all the benefits you provide to them that banks don’t.
One of the biggest problems credit unions face is their aging membership. Studies report that the average member is pushing 50. To keep your finances strong and offer high-quality services to your members, you need to constantly bring in more people, especially the younger generation. Our credit union marketing specialists are adept at advertising your brand to people of all ages, including coveted millennials.
These days, you’re going to have a hard time attracting younger members and all their spending and investing power without showing them you understand technology. That’s why our credit union marketing technicians help you adopt mobile banking by developing your credit union’s own user-friendly app. This gives you the technological edge you need to compete with the bigger banks.
Our experts use their deep knowhow of digital marketing strategies to drive leads and new membership to your website like never before. Their proficiency with email marketing, social media, blogging, ad copy, SEO and search marketing means that your credit union will enjoy unparalleled exposure. We put your brand in front of people in a way they can’t ignore.
Credit unions need a constant stream of new members to enjoy growth and serve existing members better. Talk to us today to discover how we can help you get more applications than ever.Let’s Chat